EVALUATION QUESTION 5

5. The biggest part played in attracting an audience is through the narrative image that it is represented by. It is the narrative image that gives the audience their first impression of the film. It is developed through a trailer, poster, video releases and most importantly, word of mouth. Often, a marketing campaign is provided by the distributor. As we have noticed with other horror films, their marketing campaign aims to promote genre signifiers such as music, costume and characters, or promote something which makes the film different within the genre. In the same way, the narrative image of our film would probably boast the most unusual aspect of our plot – a young, attractive female antagonist.
We aimed to attract our audience by providing the kinds of pleasures one would expect from a horror film, but at the same time, offering an original and unusual (therefore even more frightening) plot using a female killer. The benefits of this were that we were widening audience appeal: making it possible to attract an audience of both sexes. Undoubtedly, females would be intrigued at the representation of their own gender and the unconventional way by which this was done. For men, there would be the same curiosity, but also the more obvious added appeal – sex appeal, as the story requires the use of attractive, female actors.
Furthermore, our product represents more sectors of society than the obvious ones. Other social representation in our film includes:
- White people and people of an ethnic minority.
- University students
- People of a middle-class background.


As a result, the product broadens its appeal further, as a range people are being portrayed on screen. (See Cast shown, below)